This Privacy Policy explains how ARMFLIX and its affiliates (“ ARMFLIX Affiliates”) (collectively “ we” or “ us”) collect, use, and share information from or about you when you use our websites, downloadable applications, interactive TV applications, voice-activated skills, other digital services, connected devices such as theme-park devices, and off-line services that link to this policy,  or if you engage in business with us (“ ARMFLIX Services or Services”).  

This Privacy Policy applies to the ARMFLIX Services throughout the world. Any additional privacy terms that relate to specific ARMFLIX products or services should be read in conjunction with this Policy.

As one of the world’s leading media and entertainment companies, we offer ARMFLIX Services through a wide range of businesses and under many different brands. The data controller of your personal information will be the ARMFLIX company which provides services to you or does business with you. You can find out more information about ARMFLIX, including a list of our ARMFLIX Affiliates,




The tables below explain the categories of information we collect and the purposes for which we use them.  Each ARMFLIX Service’s collection and use may vary. Please note that we may use any or all of this information to comply with the law, detect or prevent fraud, and to defend our legal rights. Further detail about each of the purposes is set out in the “Additional Information on Purposes” table below.

We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy.



We may share your information with:

  • Related Companies: ARMFLIX Affiliates, such as Sky, as well as our parent company Comcast Corporation and its affiliate, Comcast Cable, to help better tailor services, products, marketing, and advertising to you and to other existing and potential customers. We may share identification and demographics, device information and identifiers, and research and feedback for purposes such as improving and tailoring services.  In addition business information may be shared for business operational purposes.
  • Advertisers, Advertising Networks, and Other Third Parties: We may share information about how you use the ARMFLIX Services and interact with content or ads to better tailor services, products, marketing and advertising on our Services and on third-party platforms. To enable these purposes, we may share certain demographics information, user-generated content, device information and identifiers, connection and usage data, geolocation data, public and commercial information, and social media information. These third parties may use their own tracking technologies to collect or request information about you, please see our Cookie Notice for details.

Partners: We may share your information with third party partners. Depending on the partnership, we may share certain information including contact information (at your direction), identification and demographic information, transactional information, user-generated content that you provide, research and feedback, device information and identifiers, connection and usage information, public and commercial information, and social media information. Partners may use your information pursuant to their own policies. 

  • For instance, when you direct us to share your personal information with another company to fulfill your request, such as:
    • If you enter a contest or sweepstakes sponsored by a third party, we may share the information you provide for that entry with the sponsor.
    • When using GolfNow’s sites and services, we will share your information with golf clubs to enable you to book reservations or access on-site amenities.  When using SportsEngine, your information may be shared with the coaches and sports teams you join.
    • When you book travel packages with us that include goods or services provided by third-party partners, such as airlines, ground transportation providers, third-party hotels, and travel insurance providers.
    • For service authentication.
    • If you make a purchase for a third-party product in one of our online shops, we may share the information you provide to allow for the fulfillment of that order.
  • Social Networks:We may share your information with social media platforms for example, if you click on a Facebook “like” button on an ARMFLIX Service, the “like” may appear on your Facebook account. Or you may choose to share information directly on these platforms using sharing plug-ins. To control this sharing of information, please review and adjust your privacy settings for the relevant social network. Depending on your privacy settings and actions on such network, we may share contact information, identification and demographic information, user-generated content, device information and identifiers, connection and usage data, and social media information. Please be aware that Facebook Ireland is a Joint Controller of the Joint Processing (as set out here). Further information (including about the lawful basis relied upon by Facebook Ireland and how you may exercise your data subject rights) can be found in Facebook Ireland's Data Policy here. We have contracted with Facebook Ireland to determine our respective responsibilities for compliance with GDPR with regard to the Joint Processing.
  • Service Providers: We engage vendors to perform business purposes on our behalf and share information with them to enable them to provide us with such business purposes, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, identity management, acquisition and other services. Service providers may use such information for their operational purposes in order to provide their services to us.
    • Research and Measurement Companies: We share information about content you view on the ARMFLIX Services with video measurement services such as Nielsen TV Ratings, as well as other analytics providers. See  Your Rights and Your Choices sections for more information.
  • Search Engines: Depending on the ARMFLIX Service, you may be able to engage with other members of the Service or the public. This may make the name and photo associated with your profile and any comments or user-generated content you provide visible to other members of that Service or the general public. If the information is available to the general public, it may also be searchable by search engines. 
  • Law Enforcement, Regulators, Anti-fraud Coalitions and other groups: We share any of the categories of information we collect, as appropriate, with these third parties in order to: protect and enforce the legal rights, privacy, and safety of ourselves and our visitors; protect against possible fraud or other illegal activity; respond to requests from government and other authorities; and otherwise comply with legal process.

Other Sharing

We may share information about you along with a hashed or masked identifier, with third parties so they may better personalize your experience with them and the offers they send you or for advertising measurement or analytics. With your appropriate consent when required, and consistent with applicable law, we may share your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites.

Sale or transfer of all or part of our business or assets

In the event that ARMFLIX or any ARMFLIX Affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, we may sell or transfer the information described in this Privacy Policy as part of that transaction or diligence associated with or in contemplation of such matters.

Legal Bases for Use of Your Information


The laws of some jurisdictions, such as the European Union the UK, or Brazil, require companies to tell you about the legal basis for using, sharing, or disclosing your information. To the extent those laws apply, we may rely on the following legal bases:

  • Performance of a contract: where use of your information is necessary to provide you with ARMFLIX Services under a contract, for example the relevant Terms of Service.
  • Legitimate interest: where use of your information is necessary for our or others legitimate interests and where the use is not outweighed by your rights and interests. Below are some examples of such interests:
    • providing ARMFLIX Services
    • improving our Services and developing new ones
    • recognizing and better understanding our users, including across platforms
    • conducting security and fraud prevention activities
    • marketing and promoting our content and services
    • building and managing business-to-business relationships
    • conducting compliance and risk management activities
    • providing and managing access to our systems
  • Legal obligation: where use of your information is necessary to comply with laws and regulations such as those relating to anti-bribery and corruption and anti-money-laundering, complying with requests from government bodies or courts, or responding to litigation.
  • With consent: we may ask for your consent to process your information in a certain way.  Where we rely on this basis, you have the right to withdraw your consent at any time – please see the Your Rights and Your Choices sections below to do this.



Most of the ARMFLIX Services are intended for users of all ages. Information about the practices of ARMFLIX Services directed to children under the age of 13 in the United States or 16 in the European Union or where we have actual knowledge a child is under such ages can be found in our Children's Privacy Policy. If you are a parent or guardian and believe your child under 13 in the United States or under 16 in the European Union has provided us with personal information without consent, please contact us at [email protected].



Depending on where you live, you may have certain rights with respect to your information. You have the right not to be discriminated against (as provided for in applicable law) for exercising your rights under some local laws such as in California.

For example, under local laws, including in the European Union, you may be able to ask us to:

  • provide access to certain information we hold about you, in some cases in a portable format, if technically feasible
  • update or correct your information
  • delete certain information
  • restrict the use of your information

We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations.

Some ARMFLIX Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services.

We will take reasonable steps to verify your identity, including authenticating you through the email address. We may require further documentation such as a password and user ID before granting access to your information.

California residents with rights under the CCPA may click here and their authorized agents may click here for access or deletion requests. Alternatively, California residents or their authorized agents may call 1-800-447-0663. California residents may view annual consumer request metrics here.

U.S. residents who wish to learn more about access or deletion requests may click here.

If you are based outside the U.S. and would like to exercise any individual right you may have please contact us at [email protected]. Please include “My Rights” in the subject line and provide a clear explanation of which right you are exercising and your country of residence in the body of the email.

Your rights and our responses will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled.

If you have any unresolved concerns, you may have the right to complain to your local data protection authority.

Where ARMFLIX acts as a service provider for third-party organizations, such as sports leagues and clubs, please contact your organizations directly to exercise any applicable individual’s rights.

“Do Not Sell My Personal Information” (California Residents only)

California residents may opt out of the “sale” of their personal information. California law broadly defines “sale” in a way that may include allowing third parties to receive certain information such as cookies, IP address, device identifiers or other hashed identifiers, interests, browsing behavior and/or other activity to add to a profile about your device, browser, or you. This profile enables marketing to you and delivery of interest-based advertising on the ARMFLIX Services or other sites. Advertising, including interest-based advertising, enables ARMFLIX to provide you certain content for free and provide relevant offers to you. 

Depending on what Services you use, we may share the following categories of information for such purposes which may be considered a sale (as defined by California law):

  • identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history or app usage; hashed identifiers (contact information), geolocation information, such as city; and inference data.

If you or your authorized agent would like to opt out of ARMFLIX’s use of your information for such purposes (to the extent this is considered a sale), you may do so as outlined on the following page: Do Not Sell My Personal Information.

Incentive Programs (California Residents Only)

The Services may offer opportunities to receive certain services or benefits such as discounts or free or extended services (such as bonus streaming time or additional videos), which may require the provision of personal information. Such opportunities could be considered a financial incentive under applicable law (each, an “Incentive Program”).  When you participate in an Incentive Program, you agree to the terms of that Incentive Program, and may revoke your participation depending on the Incentive Program (e.g., by opting out of emails or terminating a streaming service). To the extent we can determine the value of your information, we consider the value of providing you with a more personalized experience as well as the expenses we incur in providing Incentive Programs that are reasonably related to the costs associated with offering the Incentives.

Third Parties’ List – Shine the Light (California Residents only)

California residents can also request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us at 30 Rockefeller Plaza, New York, NY 10112, US, ARMFLIX Legal Department Attn: Chief Privacy Officer. In the body of your request, you must include: “California Shine the Light Request”, your name, a current California address including, street address, city, state, and zip code, as well as sufficient information for us to determine if the law applies to you. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Nevada Residents

ARMFLIX does not engage in the following activity, however Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information. “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online. 

If you are a Nevada resident who has purchased goods or services from ARMFLIX, you may submit a request to opt out of any potential future sales under Nevada law by emailing us at [email protected] Please use “Nevada Do Not Sell” in the subject line. Note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.

Notice to Customers of Universal Studios Japan

For customers of Universal Studios Japan, ARMFLIX and Universal Studios Japan may use your personal information jointly as follows:

For questions, requests, or complaints related to the jointly-used personal information, you may contact USJ, LLC, who is responsible for the management of the jointly used personal information, at [email protected]

For customers of Universal Studios Japan who have questions or complaints related to Universal Studios Japan’s privacy practices, you may contact Universal Studios Japan directly by emailing [email protected],or calling 0570-20-0606, or writing to 2-1-33 Sakurajima, Konohana-ku, Osaka 554-0031 Japan, USJ LLC. For issues related to Club Universal please visit the Club Universal Inquiry page.



Cookies and Similar Technologies

We and our service providers, advertisers, and other third parties use cookies and similar technologies (e.g., HTTP cookies, HTML 5, flash local storage cookies, web beacons, GIFs, embedded scripts, ETags/cache browsers, hashed identifiers and software development kits) to recognize you on, off, and across ARMFLIX Services and your devices. For more information about the use of cookies and similar technologies on the ARMFLIX Services (including your opt-out choices) please see our Cookie Notice.

Mobile App and Connected Devices 

Depending on the device you use, you may be able to manage your advertising and location preferences through your device settings and as outlined in our Cookie Notice. Many operating systems provide their own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to manage personalized in-application advertisements. You should review your device manufacturer’s support materials and/or the device settings for the respective operating systems for more detail on how to manage such preferences.

You can stop all collection of information by a mobile app by uninstalling the app.

Opt-out of Video Measurement Research by Nielsen

ARMFLIX video services may feature Nielsen proprietary measurement software that will allow you to contribute to market research, like Nielsen’s TV Ratings.

To learn more about Nielsen digital measurement products and your choices in regard to them, including in mobile apps and connected devices, please visit for more information.

Third-Party Online Services

ARMFLIX Services may be provided through and/or utilize features (such as voice controls) of third party platforms or contain links to third party services. These other platforms (such as gaming systems, smart TVs, mobile devices, and set top boxes) and sites (even if co-branded as ARMFLIX) may collect information about you and use this information in accordance with their own privacy policies and terms of service. We do not control those third parties’ policies or practices. Where ARMFLIX collects personal information on a co-branded website or service, we will provide a link to our privacy policy as appropriate. In some circumstances, ARMFLIX may host some websites on behalf of others and those entities may place or permit the placement of cookies and other tracking technology. ARMFLIX is not responsible for these tracking practices.



We maintain organizational, technical, and physical safeguards to help protect the information we collect and use. These safeguards vary depending upon a variety of factors including the sensitivity of the information we collect and use. Despite all reasonable practices, no security method is infallible.



We will keep your information only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. The retention period that applies to your information may vary depending on the ARMFLIX Services you use and how you interact with them. Some ARMFLIX Services may provide additional details on their data retention practices, so we encourage you to consult their website and/or FAQs.



ARMFLIX is a global company and has its headquarters in the United States. We may transfer your information to Related Companies, service providers, and other third parties located outside of your country of residence, including in the United States. This is necessary to provide our Services and for the purposes outlined in this Privacy Policy.  Data privacy laws vary from country to country and may not be equivalent to, or as protective as, the laws in your home country.  We take steps to ensure that reasonable safeguards are in place with aim to ensure an appropriate level of protection for your information, in accordance with applicable law. These measures include data transfer agreements. By providing us with your information, you acknowledge any such transfer, storage or use.



We reserve the right to amend this Privacy Policy at any time to reflect changes to our practices or the law. We will make the revised Privacy Policy accessible through the ARMFLIX Services.  Please check the ARMFLIX Services periodically for updates.

The date at the top of the Privacy Policy tells you when it was last updated. If we make material changes to the way we collect or use your information, you will be provided with appropriate notice, including by, but not limited to, posting the updated Privacy Policy on this website, and providing notice in accordance with legal requirements. Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted.  By continuing to use the ARMFLIX Services following any changes to this Privacy Policy, you acknowledge you have read and understand the updated Privacy Policy, and you understand that we will collect, use, and share information as stated therein.



For any questions or complaints about this Privacy Policy or our privacy practices, please contact us